National Geographic Building Interactivity Within Original Content (Next TV Summit)

Content providers should to look for opportunities to create original, “lean-in” programming that will engage viewers and compliment second screen experiences, according to National Geographic Channels President Howard Owens. “It’s an effort for us to create lean-in TV,” he said. “Most of the television people make is passive, and we create second screen experiences to make them richer and to create a better viewing experience.  Our idea is to create some lean-forward TV that’s actually engaging.”